Sunday, 17 June 2012

TalkTalk pushes low pricing agenda

In what is one of the most blatant above the line marketing campaigns seen yet - blatant in terms of both pricing (naturally, introductory pricing only) and in recognising the UK telecoms market to effectively be sown up by the big four players - TalkTalk have launched a new headline pricing lead campaign pushing their lower end broadband and calls package for an introductory price of £3.25 per month, as seen at a local bus shelter:
75% of TalkTalk's customers are on their lower tier broadband package, something that is clearly still bringing the punters in despite a highly competitive marketplace despite competition at the 'low' end (i.e. cheap) of the market from the likes of BT's 'value' Plusnet sub brand.

Value of Groupon drops below Google offer price

Remember Google's USD$6bn offer for group buying site Groupon back in 2010? - which everyone believed (including me) that Groupon was crazy to turn down.

Well Groupon is now worse less than Google offered, thanks to their staff cashing in at the end of the six month 'lockup' period after their IPO listing where they were not allowed to sell off what stock they had in the business.
 Of course this is common post a public listing, but with the company's stock having already been on the slide it's not helping boost confidence in the business - which is in a highly competitive market with no barriers to entry from others, and others is one thing there is plenty of.

How QR Code based simplified network setup works

A reader has helped with an O2 Guru video on the back of yesterday's story about how Be Broadband's simplified router setup utilising QR Codes works - and it is as easy as I expected it was:

That's very cool and well executed, well done O2 / Be!

Saturday, 16 June 2012

Be simplifies router setup

A re-tweet from Be Broadband yesterday highlighted a genius - and, when you think of it, obvious - enhancement they have made to their home router setup and configuration process.

Configuration of wireless networks onto mobile devices can be difficult - particularly when it comes to BlackBerry devices - and to take away that complexity along with the barrier to connecting a device that your more mass market users often experience, Be have added a QR Code with the unique credentials of the WiFi network embedded within it.

Whilst further details are a bit sketchy - does anyone out there have one of these and can clarify the experience, perhaps with some pics? - an experience where a user scans a QR Code and it automatically connects their device to the wireless network with no other user involvement is such an obviously great customer experience and bound to drive increased levels of adoption and connectivity.

As I've documented before I'm no great fan of QR Codes and they tend to be loved by luvvies and marketeers, but this really is a very clever and natural use of the technology.