OUT-LAW.COM (as reported by The Register) is reporting that 31% of UK companies are breaking existing anti-spam laws through sending marketing e-mails to users without consent or an existing customer relationship. Definitely a contentious area, but one where there is much short-term thinking - is it not better for your longer term brand loyalty (and hence customer lifetime value) to be reputable in such practices?
Original news story at OUT-LAW.COM.
Friday, 12 January 2007
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment