BT plays the PR game

Meanwhile, BT have been busy going on about their impending 10 millionth broadband customer in the UK (silicon.com article / other article). Clever bit of PR that - only around 3m of them are actually their customers for broadband, with the rest using the wholesale / Openreach arm to get their service from other ISPs.

The Metro, the free throwaway paper that you get on the London tube, had a particularly amusing writeup of the same story, mentioning that:

"10 million broadband connections are made on BT's network compared with 3
million on cable providers such as NTL and Cable & Wireless"

Now I've just had a look on their site, but I'm damned if I can find a way to get broadband from Cable & Wireless. However, to be fair that is due to the fact that I can't. Good bit of journalism there!