It's inidicative of the litiguous nature of the US market that Cisco have filed a lawsuit and are then planning to meet Apple to negotiate, as indicated by the BBC story above.
In response, Apple are fanning the flames (from the BBC article):
"We think Cisco's trademark lawsuit is silly," Apple spokesman Alan Hely said. "There are already several companies using the name iPhone for Voice Over Internet Protocol (VOIP) products."This could be an entertaining one to watch from afar. If nothing else, maybe it'll divert Cisco's attention from buying people for a while.

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