Either way, have managed to get through to read more on The Venice Project, as reported here in a previous blog post about the creators of Skype going into broadcast quality Internet TV.
From what their chief exec is saying, this could be promising:
The chief executive, Frederik de Wahl, showing off the service in Joost's London offices, claimed that it provided a different experience from other internet television ventures.
"We are trying to replicate the complete television experience," he explained as he flicked through channels using the Joost interface on a widescreen television.
"It's full-screen, broadcast quality, you've got instant channel flipping, and interactivity - a viewer can come to us and get all their TV needs."
Even though it is only a trial at this stage, the Beeb do rightly point out what content is there for this platform at the moment? One thing we do know about the Internet is that if the technology is there, the content will come.

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