People download porn and don't want to pay for it

Is the radical assertion that we have learned from this press release by The NPD Group.

They're reporting that in the third quarter of 2006, 8% of households downloaded at least one digital video file from a P2P network, while only 2% of households paid to do the same.

I like the stating-the-obvious quote from their VP:

“While video P2P downloading is less pervasive right now than for music, it is a crucial issue for the film industry to keep track of,” said Russ Crupnick, vice president and senior industry analyst for The NPD Group, “Even though right now the majority of downloaded video content is adult-film content, the amount of intellectual property stolen from mainstream movie studios, networks, and record labels will continue to rise, unless strong and sustained action is taken to prevent piracy.”

Well that taught me a lot.