Sky running scared?

TV's not normally my area of interest or comment, but there's some very interesting speculation over at MediaWeek suggesting that Sky are a bit spooked by ntl: Telewest's upcoming re-brand to Virgin Media.

The story suggests that Murdoch is wanting to pull his channels from Cable while at the same time radically cut what he's prepared to pay for Cable's channels.

Is this going be round 2 of Rupert v Richard? (Round 1)

Speaking of Virgin, Mr Branson's mobile arm has reported that take up of mobile TV has been slow with consumers not yet adopting it in significant numbers. Story over at the Guardian.