Uma Thurman to be the face of Virgin Media

Virgin Media, the company that has come out of the rebrand between ntl and Telewest has confirmed to The Independent on Sunday that their public face will be Uma Thurman, her of Pulp Fiction and Kill Bill fame, for their upcoming advertising campaigns, at a supposed cost of £20m.

This follows the use by Virgin Mobile (also owned by the new Virgin Media company) of the previously disgraced supermodel Kate Moss for their advertising. They are being understandably bullish:

James Kydd, managing director of Virgin Media marketing, said: "We are thrilled that Uma will be helping us launch the most exciting and the biggest Virgin branded company in the world."

There is also some speculation that Sky are about to follow Virgin Media into the quad play space, through launch of a mobile service carried on another operators' network.