Virgin Media launch to cost £20m

So speculates today's Daily Telegraph. Much of the story seems to re-hash what has already been announced on the knowfirst site.

The article seems to suggest a wholesale (ho ho) investment in DSL broadband, wholesaled from another provider - presumably a LLU one:

"Virgin Media, which has spent £5m trying to improve the cable groups' poor customer service, will spend tens of millions of pounds to increase coverage.It will strike a wholesale deal with a telecoms supplier and install its own equipment in some BT exchanges, using phone lines to pipe television pictures to customers' homes."

From the same piece, Enders analyst Ian Watts outlines the challenges that they face:

"Cable networks have many advantages but also a very long history of poor customer service. That is changing but there is a limit to how rapidly progress can be made."

The Telegraph is also featuring a comment piece based on the same story.