The Guardian is reporting that Google served 43% of the £2bn online advertising market in the UK in 2006.Their reach continues to grow - up from 35% of the market in 2005, as they clearly dominate the online space.
"Google has not just invented a better mousetrap, it's created a whole new marketing industry and is now reaping the rewards," said Ian Maude, an analyst at research firm Enders Analysis.
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