Content providers are now increasingly targeting the lunch market, with office workers lining up videos that they want to watch online during the day and using their lunch break to view them.The concept, known as 'Video Snacking', is growing. According to The New York Times:
The midday spike in Web traffic is not a new phenomenon, but media companies have started responding in a meaningful way over the last year. They are creating new shows, timing the posts to coincide with hunger pangs. And they are rejiggering the way they sell advertising online, recognizing that noontime programs can command a premium. In 2007, a growing number of local television stations, including WNCN in Raleigh, N.C., and WCMH in Columbus, Ohio, began producing noon programming exclusively for the Web.In many offices the technology hasn't been there in the past as far as PC capability to watch multimedia goes ... will heavy handed companies start blocking this content?
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