
There's been a lot happening on the music piracy and copyright infringement front in the industry this week.
Following on from
Virgin Media's customer education trial of writing to customers they receive copyright infringement reports about from the
BPI,
The Register has revealed that
BT are following suit - but are going one further by threatening further action should the customer not desist. BT's e-mail says:
"Sorry, but we're obliged to point out that further similar problems may have to lead to the termination of your account, as such activity contravenes BT's Acceptable Use Policy."
Unlike Virgin Media who write to the customer via a letter, BT send their customers an e-mail - which seems like an odd approach in this age when so few people use their ISPs own e-mail service and prefer services like
Gmail or
Hotmail.
The BPI's chief executive Geoff Taylor confirmed that they are working with BT:
"Establishing partnerships with ISPs is the number one issue for the BPI, and we are beginning to form positive working relationships with BT, Virgin Media and most of the other major ISPs."
BT are, however, denying that the action is anything new - which suggests that this has been business as usual for some time for the second biggest consumer broadband provider in the country:
BT has not changed its policy for dealing with copyright infringement and we have not joined any "crusades". We do ask that our customers adhere to our terms and conditions which state that they must comply with all relevant laws and not infringe the rights of others.
We do work with various bodies to help them protect their copyright material and will sometimes pass on warning notices to customers on their behalf where we feel this is appropriate. If a customer continues to be in breach of our terms and conditions then BT has the right to suspend or terminate that customer's account, though we work closely with customers to avoid this where possible.
The particularly poorly worded e-mail can be found on
page 3 of the story from El Reg.
It's being rumoured that the lawmakers in Brussels are trying to put regulations in place in the near future to
make ISPs across the continent police copyright infringement on their networks at their own cost - which will then naturally be passed on to ISP subscribers.
This is a far cry from in the UK, where ISPs are starting to work with the industry (as per the above) on voluntary schemes, and could destroy any goodwill created between the broadband providers and the copyright holders.
It seems obvious to me that the best approach is commercial arrangements as part of the already in place content deals that all the major providers have with copyright holders for content on their website and, in most cases, on their TV services.
ISPs in the UK are
said to be in the throes of negotiation with the music industry over offering legal
P2P download services by the end of the year. If subscribers can be converted to the services, they will provide both monetisation of the content for ISPs and the music industry and enable broadband providers much more control of how the traffic is managed around their network - which is something that is not so easy with the existing P2P tools out there.