
With the financial results season in full swing,
Virgin Media were the latest of the providers to post
their Q3 Results this morning [PDF].
The headline story of the results is the performance of their
TiVo connected TV product in terms of the number of customers taking it - Virgin confirmed that 220k of their customers were using the TiVo service as of yesterday, up from 54k in June. Around a third of TiVo net additions were from customers new to Virgin Media.
Virgin added 19.1k customers (net) to their broadband service in the quarter (24.3k additions in cable, 5.2k loss of
DSL customers). The number is down from additions of 35.1k in the same quarter last year and their overall broadband base now stands at 4.3336 million customers (4.0729m on cable, 260.7k on DSL) as they maintain their position as the second largest provider in the market (in terms of subscriber numbers) behind
BT.
54% of new subscribers in the quarter took a service of 30Mb or higher (what is
defined as Next Generation Broadband by the government's Broadband Delivery UK faster broadband investment vehicle) - well up from 28% in the same quarter a year previous. Over a million Virgin Media customers are on speeds of 20Mb or faster (26% of the cable broadband base), over half a million are on 30Mb or faster and 187,000 are on 50Mb or 100Mb - approximately twice the volume compared to the same quarter in 2010.
They also believe that the
recent guidance on how broadband must be advertised in the UK from April next year will help their business:
Recent guidance from the Committees of Advertising Practice (“CAP”) should bring greater clarity to consumers on speed claims in broadband marketing. Whilst the CAP ruling stipulates that 10% or more of customers need to receive an advertised speed, Virgin Media is committed to leading the industry and only advertises speeds that at least 90% of our customers actually receive. By contrast, DSL competitors will have to change the way they advertise their broadband services, and we think this will further differentiate our services and highlight the quality of our broadband to consumers.
Virgin also announced their intention to spend up to £250m of the approximately £348m they received from
the sale of UKTV to Scripps on share buybacks before the end of 2012 - which should return financial gains back to current shareholders and increase the company's share price as they cancel the shares they buyback. On current stock price this would result in the purchase of around 12% of the company's equity. They did not reveal what the remainder of the proceeds of the UKTV sale will be spent on.
Quarterly revenue for the cable guys was up 2.2% to £1bn and in a statement company chief executive Neil Berkett said:
"Our results show that we're successfully serving what is a rapidly emerging market for better quality services. The demand for superior connectivity is accelerating as more people, regardless of their circumstances, recognise the best digital technology is worth paying more for.
Over a quarter of our entire base now subscribe to speeds of 20Mb or higher and a record number of customers joined us on superfast broadband speeds during the period with. In TV, we have quadrupled the number of households using our game-changing TiVo service and customer advocacy for this product is very strong.
We are increasing the value and mix of our customer base as people add or move to higher tier services and as new joiners increasingly take up higher value products. This, along with subscriber growth, has increased revenue and we have had further substantial increases in free cash flow and OCF. Our strong and sustained financial performance allows us to continue to invest in giving our customers more value and further differentiating our range of market leading products."
Initial reviews from analysts are positive, with much focus from them unsurprisingly on the TiVo performance.