Monday, 23 January 2012

Deezer launches free offer

I haven't heard much from music streaming service Deezer since it launched in the autumn, with the company having done a deal with Orange to promote the service to their subscribers in direct competition with the tie-up that competitor Virgin Media have done with Spotify.

A targeted advertisement to users of social media influence tracking service PeerIndex last week changed that, with me receiving the following e-mail offering me the first month of a subscription for free (saving £10):
It's interesting to see how highly targeted they are being in their offer, suggesting a limited marketing spend and wanting to get the most engaged social media advocates talking virally about them.

The offer links through to here for anyone who is interested - I'm sticking with my Spotify Premium subscription myself.

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