Google+ hits 90m users

The user base of Google+ has more than doubled over the last 3 months according to Google chief executive Larry Page, who said that the social network now has 90 million users as a result of their massive advertising push, tight integration with other Google web properties and less than subtle push from the front page of Google itself.

Speaking on the company's earnings call Page said:

"I'm also pleased to announce that there are over 90 million Google+ users - well over double what I announced just a quarter ago on our earnings call. Engagement on Google+ is also growing tremendously. I have some amazing data to share there for the first time: Google+ users are very engaged with our products - over 60per cent of them engage daily, and over 80 per cent weekly."

It's telling though that Page has not revealed what proportion of the 90 million are active users, with many (including me) having tried it out and then stopped using the site as friends tend to be on Facebook and the site's unique features have yet to grab them and keep a hold of them so that they come back on a regular basis.

One prediction has suggested that Google+ is on track to have 400 million users by the end of the year, a figure that would mark impressive growth as they compete with Facebook's 800 million plus user base that is set to pass a billion active users later this year.