Tumblr passes 15bn page views monthly

Microblogging and content sharing platform Tumblr has hit 15 billion page views from more than 120 million unique users each month.

The privately held company has focused on usability in making it simple to post updates, a strategy that has clearly worked with nearly 42 million blogs now hosted on the platform, which is bigger in the US than it is here.

Company chief executive David Karp (yes, I double checked the spelling of his surname) said:

"The early growth that we saw was around creators ... our first community was those creators

We didn't set out to build network .. all we wanted to do was make novel tools. But in building explicitly for creators, a widespread network of creators, curators and content consumers was born."