Monday, 23 January 2012

Twitter opens chequebook for social news service

The increasingly busy acquisitions team at micro blogging service Twitter have dipped into the company's chequebook to pick up Canadian based social news service Summify for an undisclosed sum, the company has announced.

Summify gives users a daily summary of the most shared content from their social news feeds and it will become "a more streamlined service" under the ownership of Twitter according to Twitter, although they didn't give any details on how it will be integrated (if at all) into their main service to sort the plethora of content on a Twitter user's stream to make it more relevant to them.

Announcing the move on their blog the Summify management team said:
"Our long-term vision at Summify has always been to connect people with the most relevant news for them, in the most time efficient manner. As hundreds of millions of people worldwide are signing up and consuming Twitter, we realized it's the best platform to execute our vision at a truly global scale. Since Twitter shared this vision with us, joining the company made perfect sense."
Summify has immediately shut down their Vancouver base with the operations of the business moving to Twitter's headquarters in San Francisco.

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