Virgin launches next Bolt / Branson advert

Virgin Media have launched the second advertisement in their themed campaign to promote the company's programme of doubling the broadband speeds of their customers, which features Virgin Group founder Sir Richard Branson and the world's fastest man Usain Bolt.

The commercial promotes the company's 'fastest ever wireless' coverage and can be seen here:
Virgin Media have also been spending big with billboards and newspaper wraparounds on the giveaway commuter newspapers, pushing the iconic campaign and the speed increase message to their customers.