How Virgin 'tickle' their customers

Wired UK editor Nate Lanxon has posted about how he was notified of his broadband speed being doubled by the Virgin Media using their 'tickles' customer loyalty framework, essentially the same communications that I received myself.

He seems to appreciate the approach well, although as he says he's less than sure about being 'tickled' by someone at the company other than the well known figurehead of Sir Richard Branson:

Bottom line, it's a fetching way to word a corporate message to customers, and last thing on a Friday I welcomed the laugh. I do wonder how many other people in the UK right now are pondering the mental vision of being tickled with a fibre optic cable, though.

Given that a fibre optic cable is glass, I'd rather not be tickled by it myself thanks Nate!