TalkTalk pushes low pricing agenda

In what is one of the most blatant above the line marketing campaigns seen yet - blatant in terms of both pricing (naturally, introductory pricing only) and in recognising the UK telecoms market to effectively be sown up by the big four players - TalkTalk have launched a new headline pricing lead campaign pushing their lower end broadband and calls package for an introductory price of £3.25 per month, as seen at a local bus shelter:

75% of TalkTalk's customers are on their lower tier broadband package, something that is clearly still bringing the punters in despite a highly competitive marketplace despite competition at the 'low' end (i.e. cheap) of the market from the likes of BT's 'value' Plusnet sub brand.